← All workArchive · 2026

Finansowanie Firm

Finansowanie Firm helps companies get a loan, a lease or money to grow, also after a bank has already said no. I designed its website: a landing page that leads from the problem to a first call, a page that explains the process, and the stories of clients told with their amounts.

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Client
Finansowanie Firm
My role
Digital design
Year
2026
Scope
Landing page / Lead form / Client stories
The Finansowanie Firm home page in a browser window and the client stories on a phone, on a blue background
Fig. 01The home page, and the client stories on a phone.

Notes

An owner who needs money for the company is not looking for a brochure. The site answers what gets asked first: can you help in my situation, how long will it take, and who has been through it before me. So the home page opens with the cases the advisers take on, the process page opens with a single number, fifteen minutes, and every client story starts from its amount.

Design decision

Three questions instead of a form

The site promises a conversation, not paperwork, and the form keeps that promise. It asks three things, one at a time: what the money is for, how much, and where to call back. A bar shows how far along you are, and the contact details come last, once the hard part is already answered.

The first step of the form, asking what the financing is for, with three answers and the second one chosen
First: what the money is for.
The second step of the form, asking how much is needed, with four ranges and the second one chosen
Then: how much.
The last step of the form, asking for a name, a phone number, the company's tax number and an e-mail
Last: where to call back.
Process

Three openings before one number

The process page went through three openings before it got its number. One led with the fifteen minutes, one drew the path from a call to a transfer, and one set remote work against a visit to a bank branch. The counter went live, and the path became the next section of the page.

The first version of the opening, a large number 15 with the word minutes under it and two buttons
A: the counter. This one went live.
The second version of the opening, a headline above a line of four numbered steps with the time each one takes
B: the path from a call to a transfer.
The third version of the opening, a headline above two lists side by side, the usual way and the remote way
C: remote against a bank branch.
Components

One button, named by what it does

Every page is built from one small set of parts. There is one button, in one size, and its versions are named after the weight of the action, not after a colour: the main action is blue on a light page and white on navy. Fields, labels and the story card are drawn once and reused.

A board of parts from the site, with buttons on white and on navy, the steps and fields of the form, labels, numbered steps and a client story card
Buttons, fields, labels and a story card from the site.
The four steps of the process in a browser window, each with the time it takes, next to the process page on a phone with the number 15
Fig. 03The process, step by step, with the time each one takes.