← All workArchive · 2025

Amelmar

Amelmar is a haulier from Piła that carries chilled and frozen food across Poland and Europe with its own fleet. I designed its website: the home page, four services, the company and its history, the fleet with a photo gallery, a list of common questions and a contact page, with an English version beside the Polish one.

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Client: Amelmar
My role: Web design
Year: 2025
Scope: Services and goods / Fleet and trailers / Contact page

The Amelmar home page in a browser window, a heading about being a partner on the road next to a photograph of a dark red truck, and the same page on a phone, on a navy background — Fig. 01The home page in a browser window and on a phone.

Notes

A company looking for a refrigerated haulier wants three answers before it picks up the phone: what do you carry, at what temperature and on what. The site gives them in that order. The home page lists the goods with their temperatures, the fleet page describes the trucks and the trailers, and the button in the header leads to the contact page from anywhere. The look takes the navy of the logo: everything about the fleet sits on dark navy panels, the rest on a light page.

The contact section in a browser window, a heading asking whether the visitor has a question or needs a quote, the phone number, the address and the e-mail, and a form with four fields and a send button — Fig. 02Left: the contact section with its short form. Right: the company in numbers on a phone.

The company in numbers on a phone, a heading about the trust of companies from all over Europe, a button to learn more and four figures for kilometres, transports, punctual deliveries and vehicles — Fig. 02Left: the contact section with its short form. Right: the company in numbers on a phone.

Design decision

Every product with its temperature

Amelmar carries eight groups of goods, from deep-frozen vegetables to fresh bread, and most need a temperature of their own. The list on the home page states it next to each group, on a navy label below zero and a red one above. The fleet page treats trailers the same way: three kinds, each with its length and pallet count.

The list of goods in a browser window, eight groups from deep frozen to alcohol, each with a small label showing its temperature, next to the first three groups on a phone — Each group of goods with the temperature it travels at.

The trailers on a phone and on a wide card, three kinds of refrigerated trailer, each with its length and the number of euro pallets it takes — Three kinds of trailer, with length and pallet count.

The fleet page in a browser window, a dark navy panel with a heading about a modern fleet ready for every job next to a photograph of two trucks, and the same section on a phone — Fig. 03The fleet page in a browser window and on a phone.