← All workArchive · 2023

NGDK

NGDK is a credit broker from Warsaw that helps companies and private clients get loans, leasing and mortgages. I designed its website and built it in Elementor: the home page, a page for each of eight kinds of financing, enquiry forms for different situations, an about page and a blog.

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Client: NGDK
My role: Web design
Year: 2023
Scope: Offer for two audiences / Loan pages / Enquiry forms

The NGDK home page in a browser window, a dark navy screen with a heading about credit with the support of experts, a gold button to fill in the form and three figures, beside a photograph of a woman with a clipboard, next to the same page on a phone, on a navy background — Fig. 01The home page in a browser window and on a phone.

Notes

People come to a credit broker with a need, not with the name of a product: money for stock, a flat, lower instalments. The site turns that into two steps, who you are and which loan fits, and keeps a form one click away: in the first screen, on a loan's page and at the end of the home page. The form is short: a tax number, a phone, an e-mail and the amount, picked from a few ranges. The look is dark navy with muted gold, calm and formal.

The services section in a browser window, two cards with gold outlines, one for companies and one for private clients, each with a line inviting a click to go to its section, above a heading that asks why to use the offer — Fig. 02Left: two cards split visitors into companies and private clients. Right: the loans for private clients on a phone.

The offer for private clients on a phone, a heading, two short paragraphs and four tiles for a cash loan, a mortgage, a consolidation loan and any other matter — Fig. 02Left: two cards split visitors into companies and private clients. Right: the loans for private clients on a phone.

Design decision

Company or private, asked first

A broker has two kinds of client, and they need different loans. So right below the first screen the home page asks which one you are: two cards, for companies and for private clients, each jumping to its own section. There the loans are laid out as tiles, and every kind of financing also has a page that explains it.

The offer for companies in a browser window, a heading about helping a business grow and four tiles for an instalment loan, a working capital loan, a loan for tax and social security arrears and a loan for companies without credit standing, beside a photograph of a man with a phone, next to the same section on a phone — The company section: four loans as tiles.

The working capital loan page in a browser window, the name of the loan, two paragraphs that explain it, a button to ask about the loan and a photograph of stacked coins, next to the same page on a phone — A loan's page: what it is, then one button.

The form for companies in a browser window, a navy panel with a heading that offers a financial solution to a business, and below it a card with the phone number beside fields for the tax number, the phone, the e-mail and the amount needed, next to the same page on a phone — Fig. 03The form for companies in a browser window and on a phone.